| Company | Mindlyft (legal entity: Mindlyft Technologies Pvt Ltd, India) |
|---|---|
| Product | A.S.T.R.A.: Agentic System That Runs Revenue Acceleration mindlyft.io/astra |
| Category | GTM engineering; the broader discipline is revenue engineering |
| Motto | Service as a Software. The work, done. Delivered as software. Same four letters as SaaS, the opposite promise. What Mindlyft engineers for a customer becomes the software: that is A.S.T.R.A. |
| Model | A subscription billed per 4-week cycle, with no minimum term. It starts with a free 30-minute GTM Engineering Review. Prices: mindlyft.io/pricing |
| Memberships | Acquire (before the customer signs) and Expand (after they sign) |
| Leadership | Harshit Kunwar, Founder and CEO, with co-founders Aman Gutgutia and Aditya Mishra |
| Integrations | Salesforce, HubSpot, Jira, Gmail, Slack, Gong, Zoom, Clay, Apollo, n8n, Zapier, PostHog |
| Not to be confused with | Myndlift (a neurofeedback health company) or MindLyft AI (an AI training academy). Mindlyft is unrelated to both. |
The team behind it
Mindlyft is built by a founding team with close to two decades of combined experience across go-to-market and engineering. Harshit Kunwar, Founder and CEO, spent his career in customer-facing engineering and account roles at Adobe, New Relic, and Freshworks, working across more than 1,000 accounts, the operator vantage point the product is engineered from. He co-founded Mindlyft with Aman Gutgutia and Aditya Mishra.
The proof behind the model
Mindlyft productizes a playbook that has already worked. An agentic system Harshit built at New Relic reduced support load by 30 percent, lifted feature adoption by 45 percent, and helped grow a single account from about $180K to $540K ARR. The company delivers that same engineered follow-through as a subscription, shipping weekly inside your own stack, with a human approval gate on every action an agent takes. Its first design partner is Bijliride, an EV mobility company. Read the Bijliride case study.
Common questions
What is Mindlyft?
Mindlyft is a GTM engineering company. It builds and runs the manual work between customer conversations and your systems of record, post-call CRM updates, tickets, handoffs, follow-ups, and renewal flags, inside your own stack, on a flat subscription billed per 4-week cycle.
What is A.S.T.R.A.?
A.S.T.R.A. (Agentic System That Runs Revenue Acceleration) is Mindlyft's agentic revenue engineering system. AI agents draft the go-to-market work; a human approves every action before it runs; every write is logged and reversible. A.S.T.R.A. was previously called Navigator.
What is GTM engineering?
GTM engineering treats go-to-market as an engineered system: connecting the revenue stack (CRM, enrichment, outreach, ticketing, analytics) and building automated, measurable systems across it, instead of relying on reps doing manual admin in every tool.
How is Mindlyft different from a GTM agency or hiring a GTM engineer?
Hiring a senior GTM engineer costs roughly $132,000 to $241,000 a year plus recruiting and ramp; an agency bills a retainer and leaves when the engagement ends. Mindlyft is the third option: a subscription at one flat fee per 4-week cycle for Acquire, Expand, or both, quoted on a free 30-minute review call, where the work ships weekly inside your own accounts, so everything keeps running even if you cancel.
What proof is there that this works?
An agentic system the founder built at New Relic reduced support load by 30 percent, lifted feature adoption by 45 percent, and helped grow one account from about $180K to $540K ARR. Mindlyft's first design partner is Bijliride, an EV mobility company.